Tourism Ready 1.0 - An Intro to the Travel Trade
For those who may not have worked with the travel trade, this program gives an overview of this important sector and the benefits of working with them. This series will prepare you to engage with the trade, identify relevant tourism audiences, outreach to the travel trade and leverage promotional opportunities.
-- This program begins with an introductory seminar, providing a high-level overview of the travel trade and their needs as they develop and book New York City travel packages. Â
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-- Following the seminar, you can continue learning with a series of six classes throughout the year. This series will delve more deeply into how to address the needs of the travel trade and develop the skills and assets necessary to work with this key market segment, including marketing, operations and support tools.
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-- Open to any tourism-related business located within the five boroughs.
Tourism Ready 2.0 -Â Building on the Basics
For those who have some understanding of and experience with the travel trade, this program delves deeper into the operational systems, marketing tactics and communications tools to best support this specific market. Recommended if your business has some existing tools, like support documents (profile sheet with FIT and/or group programs, rate agreements, credit applications, vouchers) and tiered pricing.
-- This series consists of four classes throughout the year, beginning in January. Topics include:
   - Operations of Working with the Travel Trade
   - Marketing to the Travel Trade
   - Getting Ready for Specific Markets
   - Communications for the Travel Trade
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--Â Classes will meet in your respective borough, giving you the opportunity to network within your own community.
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--Â Open to NYC & Company members only.Â
Click below to select the program in which you are interested, and we will follow up with registration details: